Mission

The idea is long overdue. It’s time to revolutionize air travel.

Hyundai CEO Jaiwon Shin. A message about Supernal’s mission, from CEO Jaiwon Shin.

Mission

The idea is long overdue. It’s time to revolutionize air travel.

Supernal is a smart mobility service provider on a mission to redefine how people move, connect and live. We fuse autonomy, electrification, robotics and smart manufacturing technologies to accelerate the development of sustainable mobility solutions.

We have a clear vision of the world — one where technology and innovation preserve the planet and unleash human potential.

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We believe mobility shapes society and enables the exploration and discovery of new possibilities. We collaborate with public and private partners to create a more equitable future that includes the many, not the few.

We’re both a new business — and an established company. We come with the grit, expertise, and creativity to reimagine transportation from the ground up. We’re also a catalyst for transformation within Hyundai Motor Group. A long history within the transportation industry means that we bring unique perspectives and capabilities. We are confident in knowing that what we bring to market is what people want and society needs.

Our growing team of experts reflect the communities we wish to serve. We’re pilots, urban planners, sustainability experts and military veterans (to name a few) who want to make a positive impact on the world and take human possibility to a new dimension.

We know the future because we make it.