Supernal and Blade Urban Air Mobility Partner to Explore Operator and Network Models

From left to right: William Heyburn, Chief Financial Officer and Head of Corporate Development, Blade; Melissa Tomkiel, President and General Counsel, Blade; Jaeyong Song, Chief Strategy Officer, Supernal; David Rottblatt, Senior Director, Strategy and Commercialization, Supernal

LAS VEGAS, October 22, 2024 – Supernal LLC – Hyundai Motor Group’s (HMG) Advanced Air Mobility (AAM) company – and Blade Urban Air Mobility, Inc. (Blade) today announced a partnership at 2024 NBAA-BACE to explore opportunities to develop AAM networks and fleet operations. This will include studying varied AAM use cases in markets of shared interest and will further inform Supernal’s electric vertical take-off and landing (eVTOL) vehicle product.

As part of the three-year agreement, Supernal and Blade will leverage each other’s expertise in aviation, technology and infrastructure access to further develop the AAM sector and exchange knowledge about the companies’ respective products, services and capabilities. Specifically, Supernal – as an eVTOL OEM – will provide insights on technological and operational nuances to support the development of Blade’s future AAM service offerings. Blade – as an established air transport platform – and its operator partners will provide Supernal with feedback on aircraft design and safety, upgradeability, passenger comfort and flexibility for various operating markets.

“As Supernal prepares to finalize our eVTOL features, it is critical we collaborate with experienced commercial partners like Blade to ensure our eVTOL's cabin features align with passenger expectations for comfort, safety and efficiency in the next generation of inter-city mobility,” said David Rottblatt, senior director of strategy and commercialization, Supernal. “Supernal and Blade’s partnership underscores how the Advanced Air Mobility industry has evolved: The dialogue is no longer about the feasibility of eVTOL technology, but rather how it can be optimized to suit existing commercial platforms and operators.”

With a shared goal to better understand capital, infrastructure and development solutions to help the AAM industry grow, Supernal and Blade will collaborate on scenario planning using hypothetical routes and networks in New York City to support air taxi, organ transplant transportation and other use cases. The two will also work together to identify advantageous commercial arrangements in geographies of mutual interest – including Southern California – using Supernal’s eVTOL vehicle and Blade’s aggregation platforms as an air charter broker.

“Our goal is to make aviation more accessible by preparing to adopt eVTOL aircraft,” said Melissa Tomkiel, president and general counsel, Blade. “In combining Blade’s expertise with Supernal’s forward-thinking innovations, this partnership is poised to accelerate Advanced Air Mobility development and enable quiet, safe and emission-free transportation.”

Attendees at 2024 NBAA-BACE can learn more about Supernal’s eVTOL product concept vehicle, S-A2, through a virtual reality experience in Blade’s Lounge at the Henderson Executive Airport. Click here for more information about Supernal’s presence and here to book Blade shuttle flights during the show.

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About Supernal
Supernal (Su·per·nal) is an Advanced Air Mobility company that’s developing an electric vertical take-off and landing (eVTOL) vehicle and the ground-to-air ecosystem to support the emerging industry. As part of Hyundai Motor Group, Supernal is harnessing world-class manufacturing, automation, supply chain and R&D expertise to make this new, efficient transportation option widely accessible in the coming decades. Simply put: Rather than being first to market, we’re building the right product and right market, first. Visit Supernal’s newsroom site for more information and follow us on LinkedIn.

About Blade Urban Air Mobility, Inc.
Blade Air Mobility provides air transportation and logistics for hospitals across the United States, where it is one of the largest transporters of human organs for transplant, and for passengers, with helicopter and fixed wing services primarily in the Northeast United States, Southern Europe, and Western Canada. Based in New York City, Blade's asset-light model, coupled with its exclusive passenger terminal infrastructure and proprietary technologies, is designed to facilitate a seamless transition from helicopters and fixed-wing aircraft to Electric Vertical Aircraft (“EVA” or “eVTOL”), enabling lower cost air mobility that is both quiet and emission-free.

Contacts:
Jennifer Darland
Supernal
jennifer.darland@supernal.aero

Lee Gold
Blade Air Mobility, Inc.
lee@blade.com